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In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and also other facts regarding modern-day B2B advertising. We review how the purchasing trip is now totally fragmented and also the manner in which community building can assist marketers retake control of the discovery as well as

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, as well as various other realities regarding modern-day B2B advertising and marketing. We go over exactly how the buying journey is currently totally fragmented as well as the manner in which area building can aid marketing expert